Brand: Wilkinson Sword
Country: United States
Creative Agency: J.Walter Thomson New York
JWT New York released an ad for razor brand Wilkinson Sword, aptly titled "Swordplay Meets Foreplay."
According to Lucy Oxley, regional product manager of Energizer Wilkinson Sword, told LBB Online. "This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to 'free their skin' using our razors".
That title should tell you pretty much everything you need to know about the spot, which features a couple slowly removing each others clothes via swordplay. Filmed in a historic hotel, the crew clearly had fun with the spot, which plays off the brand's origins making swords for the British Army. The current and former identities even clash when the women uses her sword to shave off the man's beard. In real life, mixing swordplay and foreplay would end with a trip to the ER, but the swashbuckling fantasy makes for a memorable ad that is relevant to the brand.
Country: United States
Creative Agency: J.Walter Thomson New York
JWT New York released an ad for razor brand Wilkinson Sword, aptly titled "Swordplay Meets Foreplay."
According to Lucy Oxley, regional product manager of Energizer Wilkinson Sword, told LBB Online. "This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to 'free their skin' using our razors".
That title should tell you pretty much everything you need to know about the spot, which features a couple slowly removing each others clothes via swordplay. Filmed in a historic hotel, the crew clearly had fun with the spot, which plays off the brand's origins making swords for the British Army. The current and former identities even clash when the women uses her sword to shave off the man's beard. In real life, mixing swordplay and foreplay would end with a trip to the ER, but the swashbuckling fantasy makes for a memorable ad that is relevant to the brand.