To create a strong brand and maximize brand equity, marketers should:
Understand brand meaning and market appropriate products and services in a suitable manner
Here are some key takeaways from the video:
Dr Eden Zin recommends to start buiding your brand by...
A strong brand:
- Implite a strong product so that to build a strong brand a marketers have to create a high quality product
- Essentially is a strong identity of your organization, serve as a signal quality so customer when they choose commodities
- A strong brand will signal to the consumer that it represent the best quality the marketplace to help customer make the choice the strategic brand management process consist of four parts
1. Building the brand
2. Maintaining the brand
3. The third measuring the brand performance,
4. Expanding the brand
Understand brand meaning and market appropriate products and services in a suitable manner
Here are some key takeaways from the video:
Dr Eden Zin recommends to start buiding your brand by...
A strong brand:
- Implite a strong product so that to build a strong brand a marketers have to create a high quality product
- Essentially is a strong identity of your organization, serve as a signal quality so customer when they choose commodities
- A strong brand will signal to the consumer that it represent the best quality the marketplace to help customer make the choice the strategic brand management process consist of four parts
1. Building the brand
2. Maintaining the brand
3. The third measuring the brand performance,
4. Expanding the brand